SpendTrend25 is out, and it's got some surprising stats on how South Africans - and Discovery Bank clients - are spending money on food. Here's a glimpse at how shopping habits are evolving, and how to turn them into extra rewards!
The average amount South Africans spend per transaction has dropped in the last year, but consumers are being more discerning about where and how they shop. Here are some insights the report uncovered:
Smaller baskets, smarter choices - and more rewards
Gone are the days of massive monthly hauls. Instead, many of us are opting for more frequent trips to the shops with smaller, more intentional baskets. Why? Because we're choosing value, health, and convenience. Think store brands, fresh produce over processed foods, and fewer impulse buys.
Click it or cart it?
Online grocery shops are bigger - 30% higher in value than in-store shops - but we're still heading to the shops more often. Most clients use online channels for the big weekly stock-up, and pop in-store during the week for quick top-ups, probably for perishables and fresh produce. So while online shopping is growing fast, in-person shopping still has its place in our routines.
Are you healthier when you shop online?
Turns out, yes! When Discovery clients shop for groceries online, they make slightly healthier choices - with 30% of their baskets filled with healthy items, compared to 27% in-store. Why the gap? Probably fewer snack buys when there's no chocolate aisle to tempt you!
Healthy on Monday, treat-time by Friday
Your grocery habits tell a story - and the data shows we start the week strong. Sunday and Monday mornings see nearly 40% of groceries being healthy choices. But by Friday night? That number slips to 29%. Looks like those end-of-week cravings are real!
But - Discovery Bank clients are doing it better
According to SpendTrend25:
- South Africans are shopping more frequently but spending less per visit, helping them manage budgets and reduce waste.
- They favour HealthyFood partners like Woolworths and Checkers.
- They're using their Discovery Bank cards to shop strategically and earn rewards - like up to 75% back in Ðiscovery Miles on HealthyFood items!
Wonder what a typical basket looks like?
Healthy shopping pays off
As you can see, there's still room to improve the nutritional content of a typical grocery basket, by buying more healthy protein, vegetables and fruit, and by reducing the amount of highly processed foods like confectionary and fizzy drinks. And with your HealthyFood benefit, those swops aren't just good for your body, they're good for your bank account too!
Activate your HealthyFood benefit with a linked partner rewards card to get started and complete your Vitality Health assessments. Then pay with your qualifying Discovery Bank card to boost your HealthyFood rewards with Discovery Bank.
- Link your Checkers Xtra Savings and Woolworths WRewards cards to your ID.
- Activate your Vitality HealthyFood benefit and choose your primary in-store and online partner.
- Opt for HealthyFood-marked items as you shop - look out for the Vitality indicator online, on shelf labels in-store and on your till slip to identify HealthyFood items. You can also check the HealthyFood Checkers and Woolworths catalogues to see what counts.
- Use your Checkers Xtra Savings and Woolworths WRewards cards when you buy HealthyFood items and pay with your qualifying Discovery Bank card.
- Earn HealthyFood rewards in Ðiscovery Miles.
By combining healthy eating habits with the benefits Discovery Bank provides, you can stretch your budget further and get rewarded every time you grocery shop.
The Future of Banking. Now.
- This article is meant only as information and should not be taken as financial advice. For tailored advice, please contact your financial adviser.
- Discovery Bank Auth FSP48657. Limits, Ts&Cs apply. Rewards based on your engagement in Vitality programmes, Discovery products, and monthly qualifying card spend. Fair-usage spend limits apply.
- Điscovery Miles do not constitute currency or any other medium of exchange in circulation in South Africa. Rewards are based on your engagement in Vitality programmes, Discovery products, and monthly qualifying card spend. Discovery Bank, Auth FSP. Limits, terms and conditions apply.
