Coming soon Vitality Drive 3.0

Vitality Drive offers the most valuable fuel rewards in the market. Even so, we felt that it was time to take this programme to the next level. What better way to do this than to enhance the rewards you receive simply for driving well?

Over the years, you've proved to us that engaging with the Vitality Drive programme makes you much better drivers. Two years ago, we introduced Vitality Drive 2.0 that was underpinned by the concept of loss aversion - a behavioural economics principle that refers to the human tendency to prefer avoiding losses over acquiring an equivalent gain, thereby encouraging people to change their behaviour.

With Vitality Drive 2.0, the data showed that the new programme did indeed motivate our clients to be better drivers:

• They earned 34% more Vitality Drive points and a higher status on average,
• The most engaged drivers earned 76% more Vitality Active Rewards, and
• Diamond status drivers had 58% fewer accidents and 31% fewer severe accidents than Blue Vitality Drive status clients.

All of this proving that how people drive really is a good predictor of risk.

The next generation of Vitality Drive - Vitality Drive 3.0 - has been redesigned to be simpler and more transparent, while putting the control firmly in your hands, as the driver, enabling you to earn more rewards than ever before.

Here are some of the highlights of the new Vitality Drive programme:

• Earn up to R1,500 in fuel cash back every month for driving well
  During the past year, the fuel price in South Africa has increased by 41%. So, if you're spending more on filling up, then you should be earning back more fuel cash back too, right? We agree and have almost doubled your possible fuel cash back!
   
• A new, simpler points structure that's weighted more to the driving behaviours you can control
  How you drive your car is one of the leading factors behind the cause of most accidents and motor vehicle fatalities. The nature of this risk is considerably influenced by five controllable driving behaviours (namely, drinking and driving, cellphone use while driving, excessive speeding, aggressive driving, and lack of vehicle care) that result in three key causes of accidents (distracted driving, loss of vehicle control and reduction in vehicle safety). All these influences make up 60% of all motor fatalities in South Africa.
  
  Vitality Drive 3.0 has been improved to focus on the specific driving behaviours that directly impact your risk. We are removing the unnecessary hurdles to ensure you maximise the fuel cash back you can earn for being a better driver.
  
  You'll now get 60 Drive points (instead of 25) every day, to make up your 1,800 monthly Driving Profile points. These, along with your night-time driving, distance, claim-free and Annual MultiPoint check points, make up the new grand total of 3,000 Vitality Drive points that you can earn every month.

  

• Get more certainty about how much cash back you can earn every month
  Your Vitality Drive status you earned at the end of the previous month will determine your fuel cash back percentage for the current month (along with your Vitality Drive points that will determine your maximum fuel cash back). You can now get to Diamond Vitality Drive status in any month simply by driving well, regardless of how long you've been engaged in the programme.
  
  Here's a quick breakdown of the Vitality Drive points by status that you can earn, as well as cash back percentages broken down by status and insurance plans:

  

  

• Get your monthly fuel cash back paid out in Discovery Miles
  If you already have a Discovery Bank account - great! Now you can have your fuel cash back paid out to you in Discovery Miles - Discovery's very own rewards currency that is even more valuable than cash.
  
  If you are a Discovery Bank and Vitality Drive client, all you need to do is swipe your Vitality Drive card every time you fill up with fuel at a bp or Shell garage. You'll then receive an SMS the next day notifying you of the number of Discovery Miles you've earned for that transaction, and how you are tracking towards your total fuel cash back for the month.