SpendTrend25 dives into how different generations shop for groceries - and what it reveals about modern money and health habits. Find out how your age group stacks up and how to unlock bigger rewards with Vitality HealthyFood.
Do your grocery habits match your generation? According to the SpendTrend25 report from Discovery Bank and Visa, they probably do. From Gen Z's health-first mindset to Millennials' convenience cravings - our age might just influence how (and what) we eat.
According to the Euromonitor Consumer Lifestyle Survey
- 66% of Millennials actively seek healthy ingredients.
- 55% of Millennials actively check nutrition labels
- 58% of Gen Z rank health and nutrition as key purchase factors
- 11% of Gen Z pay more for fair trade food and beverages.
The trends show however that across different ages, health matters, but so does ease. That's why grocery trends are showing a rise in premium, health-conscious and ready-to-eat options.
Did you know?
- Healthier grocery shopping happens online.
- Online grocery baskets are 30% healthy.
- In-store baskets drop to 27%, likely due to impulse buys.
Your Discovery Bank card = your generational advantage
No matter how you shop, if you're a Discovery Bank client with Vitality, your grocery basket can earn you up to 75% back in Ðiscovery Miles on HealthyFood items.
Here's how to cash in on your food philosophy:
- Link yourstrong Checkers Xtra Savings and Woolworths WRewards cards to your ID.
- Activate your Vitality HealthyFood benefit and pick your primary in-store and online partner.
- Opt for HealthyFood-marked items as you shop - to identify HealthyFood items, look for the Vitality indicator online, on shelf labels in-store and on your till slip. You can also check out the HealthyFood Checkers and Woolworths catalogues to see what foods qualify.
- Use your Checkers Xtra Savings and Woolworths WRewards cards when you buy HealthyFood items and pay with your qualifying Discovery Bank card.
- Earn HealthyFood rewards in Ðiscovery Miles.
Dicovery Bank tip: Online grocery baskets are generally healthier than in-store ones - so shop smart from your screen!
Did you know?
- Healthy choices peak early in the week, but dip by Friday.
- Healthy items make up 40% of baskets early in the week.
- By Friday evening, that drops to 29%.
Whatever your generation, make your grocery game stronger
Whether you're a wellness-obsessed Gen Z, a time-poor Millennial, a value-savvy Gen Xer or anywhere in between, Discovery Bank helps you shop in line with your values and your wallet.
The Future of Banking. Now.
- This article is meant only as information and should not be taken as financial advice. For tailored advice, please contact your financial adviser.
- Discovery Bank Auth FSP48657. Limits, Ts&Cs apply. Rewards based on your engagement in Vitality programmes, Discovery products, and monthly qualifying card spend. Fair-usage spend limits apply..
- Điscovery Miles do not constitute currency or any other medium of exchange in circulation in South Africa. Rewards are based on your engagement in Vitality programmes, Discovery products, and monthly qualifying card spend. Discovery Bank, Auth FSP. Limits, terms and conditions apply.
