Supporting a healthier South Africa

Discovery's core purpose is to make people healthier and enhance and protect their lives.

We understand the positive impact of health and well-being not only on the individuals within South Africa but for the country as a collective, and our ultimate goal is to get people more active, more often.

With the help of strategic partners and our involvement in a variety of sponsorship properties, Discovery aims to support, uplift, empower and enable access to the sports and activities that South Africans love.

Sponsorship Properties

Broadcast sponsorship

Discovery is committed to connecting audiences across South Africa with the thrill of live sports action. Discovery is the proud broadcast sponsor some of the most iconic international sports events in the world.

Soccer

Discovery has been investing in school soccer at grassroots level since 2009. This programme, along with sponsorship of Discovery Soccer Park and broadcast sponsorship of the EPL on DSTV, aims to increase accessibility to soccer for all South Africans.

Running & Cycling

The more we move, the healthier we are as a society. We are committed to making running and cycling more accessible for South Africans through Team Vitality and our mass participation events.

Experiential

We understand the impact of connecting people with their passion points and the significance to holistic well-being. As part of our sponsorship strategy, we are committed to creating strong experiential and memorable brand moments that remain as lifelong memories.

Padel

Padel is the fastest growing sport in the world, South Africa included. The addition of the Vitality Padel benefit and a growing padel partner network enables more of our members to get active and play padel more often.

Social fitness

As a wellness brand committed to inspiring healthier, more connected lives, Discovery is proud to support the growing sport of social fitness that blends performance, community and fun.

Concerts & Hospitality

Through sponsorship of concerts and entertainment, guest hospitality as well as experiential brand activations, Discovery aims to create memorable moments for South Africans.

Thought leadership

Discovery aims to contribute positively to the economic, entrepreneurial and intellectual prosperity of South Africa through sponsorship of thought leadership events and summits.

Force for good

One of Discovery's core values is to be a force for social good which is achieved daily through various initiatives and strategic partnerships aimed at enhancing and protecting people's lives.

Sponsorship Applications

At Discovery, everything we do is driven by our purpose: to keep people healthy and to enhance and protect their lives. Our sponsorships are more than just brand placements - they are strategic partnerships that help us create meaningful impact and lasting connections.

We're looking to collaborate with initiatives and organisations that share our commitment to creating a healthier, stronger, fitter, more resilient South Africa - whilst also driving social progress.

If you believe your sponsorship proposal shares this vision, we invite you to apply.

What we're looking for

We consider sponsorships that:

Inspire healthier habits and lifestyles and promote community health
Align with our values and contribute to long-term wellbeing (physical, mental and financial)
Tackle pressing social challenges and offer sustainable solutions that benefit South African communities
Reflect our values and commitment to building a better future
Offer measurable outcomes that support our brand's purpose

While we would love to sponsor every great initiative we hear of, this simply isn't possible.

Instead, we measure sponsorship opportunities against strategic criteria, and support ones that can tangibly elevate our brand and that measurably encourage people to live well, drive well and bank well.

How to Apply

Read our sponsorship criteria

Understand what we support and ensure your proposal meets our standards and purpose.

Evaluate your proposal

If your initiative clearly aligns with our mission to protect and enhance life, we encourage you to proceed.

Create a user account

Complete the application

Fill out all sections of the sponsorship application thoroughly and accurately.

Submit for review

Once submitted, our team will assess your proposal and be in touch if it meets our criteria.

Ready to Get Started?

If you can motivate that your initiative meets the sponsorship criteria, you are welcome to apply.

If your proposal aligns, it will be sent to the team for further review. If not, you will receive an automated response to inform you that your application has been unsucessful.

Supporting a healthier South Africa

Sponsorship Properties

Broadcast sponsorship

Soccer

Running & Cycling

Experiential

Padel

Social fitness

Concerts & Hospitality

Thought leadership

Force for good

Sponsorship Applications

What we're looking for

How to Apply

Read our sponsorship criteria

Evaluate your proposal

Create a user account

Complete the application

Submit for review

Ready to Get Started?

If you can motivate that your initiative meets the above criteria, you are welcome to apply for a sponsorship.

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