Understanding how Vitality Active Rewards points work
Vitality Active Rewards is a programme designed to help members become more active through short-term physical activity goals and frequent rewards. The programme is personalised to members by using past wellness data to set clinically-appropriate fitness goals for each member. Goals adjust automatically based on a member’s activity levels and ability to achieve goals. This method is approved by the University of Pennsylvania.
The first goal is based on current levels of physical activity
Since the aim of the programme is to initially meet members at their own level of physical activity, the first Active Rewards goal (the starting points) is based on the average number of Vitality fitness points earned over a 12-week period before activation, with a minimum goal of 150 points. Members need to earn these points during the week to achieve their weekly goal.
Goal progress depends on the ability to achieve fitness goals
Where members achieve their weekly goals, goals will progressively increase by increments of 50 points, to a maximum of 1 200 points. Once a member has reached the maximum of 1 200 points, the weekly 1 200-point goal will be maintained. The member will still be able to receive a reward for achieving their goal to encourage them to maintain a healthy level of physical activity.
When the member does not achieve a fitness goal, it initially remains as is and is adjusted downwards over time if the member continues not achieving the goal.
Vitality is recognising increased physical activity
In recognising the health benefits of physical activity, we’ve changed the points structure to reward members for regular, individually-measured activity. As a result of this change, members can now earn points for gym workouts as well as any subsequent points earned through a wearable device.
- This means, in 2016: Members can earn up to 300 fitness points by measuring their daily steps using a wearable device.
- Members can earn between 300 and 3 000 points for physical activity tracked by a wearable device that measures heart rate or for taking part in officially timed events.
|